Sherpa brand photos

To celebrate their upcoming 10th anniversary, Sherpa commissioned me to do a qualitative brand study to support the renewal of their company strategy. Based on the insights gathered, I also designed a photo concept that reflects Sherpa’s roots in human-driven creativity, bold experimentation, and the ability to take initiative.

The resulting brand images capture the agency’s unique culture: blending playfulness, ambition, and a fearless approach to doing things their own way. This visual identity supports Sherpa’s refreshed positioning and communicates their values across internal and external touchpoints.

Concept & photography: Konsta Linkola
Set designer: Heini Erving
Film: Mikael Ahtikari